Mon Oct 1

Enquirer’s new subscription model starts today

Posted by rrichardson October 1st, 2012, 11:39 am

Margaret Buchanan and Carolyn Washburn

For more than 170 years The Enquirer has reflected the unique people, places and perspectives of this region, narrating the big and small changes that bring us together as a community. We look forward to serving in that capacity for years to come.

The evening of Monday, Oct.1, we will begin transitioning to our new Full Access subscription plan on our digital devices for computer, tablet and mobile websites.

Today is a great opportunity to step back and reintroduce you to some of the most important and popular features available through our print and digital platforms, to introduce you to some new features and products we are launching this week and to some content we hope you will enjoy.

• We’ll have the largest team of writers and photojournalists with the Reds on the road and at home.

• We can’t wait for you to experience a seven-part serial story by Krista Ramsey We’re not going to give anything away, but we can promise you it’s provocative.

• We are with presidential candidates as they campaign around the state. We are preparing primers on dozens of races and issues in Ohio and Kentucky to help you prepare to vote early or on Nov. 6. We will publish those in print and allow you to customize your own ballot using our Build Your Ballot tool at Cincinnati.com and nky.com.

• We have some new stories for you in our popular Passion for Place series. And starting Monday, we will introduce two new series. Inspired Locals will introduce us to the people who are creating things for the betterment of our community – artists, entrepreneurs, foodies, social activists. Next Sunday in Forum we will introduce Ideas in Action, essays by people who are taking personal action in the spirit of leadership and big ideas.

• Last week, we introduced our new Things To Do and Dining sites.

• We are excited to introduce RetroCincinnati.com, our new history website. We know that in our region history lives and breathes and everything really does come back around. So we’re going to dig into the Enquirer’s 170 years of archives and join with partners in the community to remind us how our region’s history shaped who we have become and how it affects the decisions we are making for the future. It will be just fun.

• We will introduce an nky.com app, a Things to Do app, and an iPad app that will create a great full-screen experience for our photos and videos.

• We are making a change to the home page of Cincinnati.com and nky.com so you can choose how you want to see our stories. The headlines in Top News on the home page reflect our editors’ choices of the most important and interesting local news of the day. Today’s Updates is simply all the news we’ve posted in the last 24 hours, from most recent to oldest. And Today’s Paper let’s you look at the local headlines that were in each section of the morning newspaper.

• You can read our e-Newspaper, an exact replica of the print edition.

All of that is available with your new full access subscription. If you’re not interested in using your digital access, you can share your digital access with someone who is.

We are committed to producing content that continually addresses your needs. We will provide unique local content seven days a week. We vow to increase our watchdog and investigative journalism and to cover more of the issues reflecting your passions. Other enhancements will become apparent in the coming months – including a new Enquirer print edition, full color comics seven days a week, new news sections and further advancements in our digital sites and apps.

We do this seamlessly across all the devices you would expect – from home delivery of the print edition to news and information on your computer, tablet and mobile sites, and tablet andsmartphone applications plus access to our e-Newspaper, which is an online replica of the print edition.

We have been planning these changes for some time and we are truly enthusiastic about our direction. We are proud of the work of our employees and admire their passion for serving the community.

Our pledge to you during the next few months is to continue to be open and accessible as we make these changes. If you have questions, we will answer them. If you need help, we will be there to provide it.

Today, we are far more than a newspaper, yet we remain at the heart of this community’s conversation – preserving our best traditions while moving ahead with great confidence.

Thank you for moving forward with us.

A guide: What will be available to non-subscribers
Read The Enquirer Media blog about the changes

Margaret Buchanan is president and publisher of Enquirer Media. Contact her at publisher@enquirer.com or call 513-768-8094. Carolyn Washburn is editor of The Enquirer. Connect with her at cwashburn@enquirer.com or on Twitter @carolynwashburn.

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