Steve Bruce has been named chief executive officer of Hyperquake, a downtown-based advertising agency.
Bruce, of Mason, founded Hyperquake’s predecessor, Bruce Design, in 1986 and served as its president and CEO for 18 years.
He oversaw the companies merger with Hyperquake in 2004. The agency has since become a well-known brand design agency that specializes in narrow branding, reaching a targeted group of consumers, and in helping companies create brands to fit their customer audience.
The company boasts such national clients as GE Healthcare, Welch’s, Warner Brothers Pictures, Food Network, HGTV and Procter & Gamble.