Our new Enquirer begins in just eight days!
We are proud to bring a new Enquirer to Cincinnati. And we appreciate the thousands of you who helped us create it. Tens of thousands of you have seen prototypes along the way. Thousands of you have contributed through surveys, focus groups, emails to me and conversations with us in meetings around the community. Along the way, we made changes based on your feedback.
Let me walk you though what you’ll see starting Monday, March 11.
The most obvious change, besides the difference in size, will be the visual impact. We know from our research that people are overwhelmed with information. Everything starts to run together. The most important information, the most moving storytelling, the most exclusive work we do, can get lost in the shuffle.
We also know that information and storytelling come in many forms. Strong, well-played photography inspires people to action. Informational graphics that tell a story by themselves are a terrific way to communicate context and trends and evidence, and readers respond well to them. Our new design will play up storytelling and information through photography, graphics and other design.
The content will flow better. The front page of each section will showcase one or two “cover stories.” Instead of starting three to five stories on each section front (and continuing them all to different inside pages), we will have the cover story and a couple of other headlines that lead you to full stories inside. We will still have the same number of stories in the paper; fewer will start on the section covers.
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